HeyMax acquires krip to expand in Asia

HeyMax has acquired krip, a FinTech platform aiming to transform everyday spending into meaningful travel experiences for consumers across Asia.

Founded in 2022, krip has redefined how consumers interact with their credit cards by simplifying access to rewards and benefits. Its platform aggregates over 6,000 credit card deals from more than 3,000 merchants, delivering a highly personalised experience that empowers users to maximise the value of their spending.

By enabling financial institutions to deepen customer loyalty and engagement, krip has supported an estimated $7.4 billion in additional annual card spend through partnerships with leading players such as livi Bank and Grantit.