Affirm Expands BNPL Through New Partnerships With Fanatics and FreshBooks

Affirm Holdings Inc. is broadening its footprint in the payments sector through two new partnerships, Fanatics and FreshBooks, aimed at deepening its presence among both consumers and small businesses.

The San Francisco–based financial technology company announced Thursday (Oct. 16) that it will integrate buy now, pay later (BNPL) options into Fanatics’ online sports merchandise platform, allowing shoppers to split purchases such as jerseys and collectibles into biweekly or monthly payments. Affirm said the offering will extend to more than 180 additional team and league stores across Fanatics’ network, including select locations in the U.K. and Canada.