JCB and Agoda Enter Long-Term Partnership to Enhance Travel and Payment Experience Across Asia

JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., Japan’s only international payment brand (JCB), and Agoda, a leading digital travel platform, today announced the start of a three-year partnership. The announcement was made at the 18th JCB World Conference.

Effective from April 2026 through March 2029, the Memorandum of Understanding (MOU) sets out a shared vision to leverage data-driven insights to attract new customers, optimise marketing strategies, and explore new communication channels to effectively engage with inbound travelers to Japan.