MrBeast’s company buys Gen Z-focused fintech app Step
YouTube megastar MrBeast announced on Monday that his company, Beast Industries, is buying Step, a teen-focused banking app.
Step, which raised half a billion in funding and has grown to over 7 million users, offers financial services geared toward Gen Z to help them build credit, save money, and invest.
The company has attracted celebrity investors like Charli D’Amelio, Will Smith, The Chainsmokers, and Stephen Curry, in addition to venture firms like General Catalyst, Coatue, and the payments company Stripe.