Nubank begins testing new NuCoin

Nubank announces the start of testing for the new NuCoin, its latest relationship program. The initiative addresses a demand for benefits and recognition from customers not previously covered by market relationship programs and goes beyond the traditional logic of benefiting only those who spend more on their credit card.

With the new initiative, it will be possible to earn nucoins and compete for rewards by using the debit card as well. Gradually, other actions will be incorporated into the program, such as paying bills on time, registering a Pix key, and sharing data with Nubank via Open Finance, expanding the forms of engagement.