Zavo launches EMI Bet to reinvent India’s credit culture

Zavo has launched EMI Bet, a competitive repayment league designed to transform the culture of credit repayment in India. By rewarding financial discipline with prizes worth up to $86,156, the platform aims to reimagine the borrower-lender relationship and establish a new benchmark in customer-centric innovation.

Positioned at the intersection of behavioural finance and digital engagement, EMI Bet converts the routine act of monthly loan repayment into a gamified, reward-driven experience. Participants can win prizes ranging from iPhone 16 Pro Max devices and gaming consoles to superbikes and electric cars simply by making timely repayments.