Juspay Integrates Visa Click to Pay in Brazil, Offering Consumers a Fast, Secure, and Hassle-Free Shopping Experience

In a move to redefine digital commerce in Brazil, Juspay, a global leader in payment infrastructure has announced a strategic partnership with Visa for the large-scale implementation of Click to Pay. This collaboration focuses on solving two of the biggest challenges in e-commerce in the country: high cart abandonment rates due to checkout complexity, and the need for robust transaction security. Click to Pay, based on the global EMV® Secure Remote Commerce (SRC) standard, transforms the online shopping experience. It eliminates the need for consumers to manually enter 16-digit card numbers, expiration dates, and security codes with every purchase. Instead, customers using their Visa cards can complete a transaction with a single click, using tokenized and protected credentials, regardless of the device or merchant where they’re shopping.